Phoenix IT Group

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Search engine optimization and search engine marketing are the same things. SEO is based upon the long term natural search engine success and SEM by using sponsors, Advertisements, banner advertisement and Pay per click that helps the websites owners to create the instant identifiable results. If the owner combines the SEO and SEM then there are benefits too: